Uttarakhand Technical University 2010 Diploma Journalism

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Univesity Name: Uttarkhand University
Paper name: Public Relations
Academic Year: 2010
Courses: JMC exam


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JMC- 04 JMC Examination 2010 Public Relations tuiEid

Maximum Marks: 70

70

Section-A

[FM-V

Note: Attempt any five questions.

ute fdug ip d mrj nrft, i

Write the qualities of Public Relation Officers.

tuiEid fidM dr fOrwvt/x.t dr fyf[i, i

Explain the concept of public relations and tools of media relations.

tuiEid dr vo/ttw Vj 4ifM;i wc/Tt d it/tuT dir ie>ib, i

3. Define ethics and explain its need in society.

vipjlfgri dir ffr drft, rFi ieit e bidr vio";dri dr lw drft, i

4.    Define the key concept of Public Attitude.

tu vfHiofr (fyd    dr ey vojii dir ffr drft, i

5.    Explain the concept of integrated communication method in an organization.

,d iLFiru e 'ixfBr ipij ffr dr vo/trut dr lw drft, i

6.    Describe the structure and functions of the Ministry of Information and Broadcasting of the Government of India.

H-njr ijdij d ipui Vij iijui Hu=iy; dr ijpui Vj mid dipi di fOUu dr ft, i

7. Write an essay on Media relations: Press and Electronic Media.

'eifM;i fjyiui, ii rFii byDVifUd er(M;i' fOrara ij ,d fUc/i fyf[i, i

8. Write a note on Media Strategies and Tactics. eifM; i di"iy rFii jdr ij ,d fuH drft, i

Section-B

[FM-C

Note: Write short answers on any Five of the following questions.    5x2=10

ute PiHifdr e l fdgh ikp ij mRij nhft, i

1.    Describe the Nature of public relations.

tuiid dh if dT otu dhft, i

2.    Some of the units under Ministry of Information & Broadcasting have scope for PR persons-explain in brief.

IpiT yijui hu=m; d v/Thu dN bdTbH g, ftie tuiid l tM yTxT d fy, lEHTTOUT, g- e LiV dhft; i

3.    Write a note on the principles of Public Relations and Communication.

tuiid vTj iPTj d (l)KiT ij ,d fViiuti fyf[|, i

4.    Write a note on Public relations in ancient India.

iTPhu H-nji e tuiid ij ,d fViiuTi fft, i

5.    Write the names of two factors necessary for the successful implementation of an educational policy.

,d fd f d iQy fdM;! gr nT v1Uot4 djdT d me i

6.    How the radio can be used as publicity medium.

,d tuiPtj et/;e d :i e jfMXr dT mwrx dl fd; t idiT g ?

7.    Write a note on press conference. ii dtuQl ij ,d fViuTl fyf[|, i

8.    Explain the need of media relations for an organization.

,d iLFTTu d fy, eifM;i l ic/TT dh vio";dri dr Liv dhft, i

Section-C

[.M-l

Note: Attempt all the questions.    1x10=10

UTv:    gy dlft, i

Put a mark of right () on the correct answer -Bd mRij ij igh dT fU"TTU () dXI;-

1. A Public Relations Persons must have knowledge of the structure and functioning of media organization.

(a) True    (b) False

,d tuiid vf/tdTjh dT tuet/;e ixdi'f dh ipm vj idi;l dh ttudtjh gtUr PTfg, i (v) ir;    (c) vi;

2.    Advertising is a tool of public relations.

(a) True    (b) False

tuiEid d fy, fOKiiu ,d n/fu g1 (v) ir;    (c) vir;

3.    Communication skills alone are not enough for a PR person.

(a) True    (b) False

tuiEid vf/djr d fy, doy npij df"iy gh wrr ug g I (v) ir;    (c) vir;

4.    The Eight five year plan assigns a bigger role to the private sector.

(a) True    (b) False

vtbO ipofr; ;ftui iTbOv iravj d fy, ogr fdi mfYyf[ir djrT g-(v) ir;    (c) vir;

5.    Editorial features are an excellent way to get publicity free of cost

(a) True    (b) False

lEiindi; Qpj iPij d fy, ,d mRd'v vfj fCuT e?; dT jdT g i (v) ir;    (c) vir;

6.    Public relations aim to build a favorable opinion. This can be achieved by:

a.    giving eloquent speeches;

b.    increasing production;

c.    genuine action and honest communications;

d.    advertising

tuiEid dT mnn"; ,d vuy er t;R djUT g| ;g gr idri g-(v) OTdiVrT l HfT'T.T i (c) mRiinu c<u i (n) fO"f) di; vij fu'div ipij i (n) fOKiiu i Fill in the blanks: fjDr WuT di f dift,:

7.    The code of ethics was adopted by the IPRA in the year.......................

vibi vij , }ijT vTPTjifgri dr iu.....................................e xg.i fd; xm i

8.    IGNOU was set up in the year.......................

di LFTTiuT of .......................................... e gbl

9.    NCERT stands for.........................

,uoirobovTjoVro i aiRi4 g..............................................

10.    Corporate culture means..............................

dTjijv dYPj i vim g..............................................

3

Attachment: uttarakhand-technical-university-2010-diploma-journalism--amp--mass-communication-6915-1.pdf

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