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University of Mumbai 2008 B.A S.Y. - Mass Comnication - Question Paper

Friday, 12 July 2013 08:55Web


Kindly obtain the attachment.

V-G>-0-

N. B. : (1) Attempt all questions.

(2) All questions carry equal marks.

1.    (a) Define "Mass Communication". Discuss the role of "Mass Communication" in Indian

Society today.

Or

(b) What is "Mass Communication" ? Discuss the scope and objectives of Mass Communication as a discipline.

2.    (a) Analyse in detail the growth and development of Indian Journalism after India's

independence.

Or

(b) "Editing and reporting are specialised jobs for journalists".Elucidate.

3.    (a) What is "Film Censorship" ? Give examples of some films which have been censored.

Or

(b) What functions do radio, T. V. and films perform as popular mass media today ?

4.    (a) Write in detail about the portrayal of women in our society by advertisements in

Indian Media ?

Or

(b) Discuss the merits and de-merits of "Advertising".

5.    Write short notes on any two :

(a)    Popularity of Hindi films.    (d) TV Serials.

(b)    Code of conduct for Journalists, (e) Investigative Journalism.

(c)    Folk Music.

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