Tamil Nadu Open University (TNOU) 2009 M.Com Commerce keting and keting research - Question Paper
WS 4
PG-218 MCO-2M.Com. DEGREE EXAMINATION -JUNE 2009.
(AY 2003-04 to CY 2004 batches only)
First Year Commerce
MARKETING AND MARKETING RESEARCH Time : 3 hours Maximum marks : 75
SECTION A (3 x 5 = 15 marks)
Answer any THREE questions.
1. State the importance of marketing.
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2. List out the components of product mix.
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3. State the objectives of pricing.
4. State the advantage of advertising research.
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5. What do you mean by questionnaire?
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SECTION B (4 x 15 = 60 marks)
Answer any FOUR questions.
6. What are the methods of market segmentation?
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7. Explain the major components of Marketing Mix.
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8. Discuss the essential qualities of a salesman.
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9. State the main features of the consumer protection Act 1986.
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10. Explain the functions of the wholesalers.
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11. Explain the scope and benefits of marketing research.
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12. Discuss the objectives and importance of packaging.
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3 PG-218
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| Earning: Approval pending. |
