Tamil Nadu Open University (TNOU) 2009 M.Com Commerce keting management - Question Paper

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PG-230    MCO-14

M.Com. DEGREE EXAMINATION -JUNE 2009.

(AY 2004-05 batch onwards)

Commerce

First Year

MARKETING MANAGEMENT

Time : 3 hours    Maximum marks : 75

PART A (3 x 5 = 15 marks)

Answer any THREE questions.

All questions carry equal marks.

1.    Define Marketing and comment on various functions of Marketing.

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2.    Differentiate Marketing objectives with Marketing strategies.

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3.    Discuss the service branding strategy.

4.    Explain Penetration Pricing.

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5.    How a distribution channel can be compensated? Gwra Q{wotit<sot gQuU

PART B (4 x 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

6.    Discuss the role of environmental factors that affect Marketing functions and explain how they affect Marketing functions?

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7.    Discuss various stages involved in the Marketing Research Process.

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8.    Define Market Segmentation and explain different Market Segmentation Methods.

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9.    What are the factors to be considered while fixing a price of a product?

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10.    Discuss the Marketing strategy to be followed in the Product Maturity Stage.

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11.    Discuss the role of wholesaler and retailer in the channel of distribution.

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12. List out the difference between Consumer Advertising and Industrial Advertising.

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Attachment: tamil-nadu-open-university--tnou--2009-m-com-commerce-50223-1.pdf

Earning:   Approval pending.