Tamil Nadu Open University (TNOU) 2009 M.Com Commerce International keting - Question Paper

ws 3

PG-234    MCO-23

M.Com. DEGREE EXAMINATION -JUNE 2009.

(AY 2004-05 batch onwards)

Second Year

Commerce

INTERNATIONAL MARKETING

Time : 3 hours    Maximum marks : 75

PART A (3 x 5 = 15 marks)

Answer any THREE questions.

All questions carry equal marks.

1.    Define International Marketing and briefly explain its scope.

uuQu*00a *0<s<sn'<s aiifl.

2.    What do you understand by Special Economic Zones?

]pui_| Qu0OTUr S_i<SOT up

3.    Write a note on cultural environment and global marketing.

ws 3

PG-234    MCO-23

LD0p E<S    U0 J0 Suq

Gx-

4.    What are the objectives of International Pricing? uototl    G{UffiiOT iun0i?

5.    What is International Marketing Research? uototl    BP"a] GOTprn gotot?

PART B (4 x 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

6.    International Marketing has become indispensable in the economic development of a developing country -Explain this statement in the context of Indian situation.

uOTm    J0    0 {lOT

Qu0otuF Gumi0s    COTuU@.

CU<sw    p|UG<spu iflU<s|.

7.    Explain the role of World Trade Organisation in International Trade.

uOTm nOlffizV¹ ep zu IpzVOT uiQ

8.    Discuss the role of legal environment in global marketing.

E<S    ffLL    uiQ ilfl.

9.    Explain the promotional measures announced in the latest Export Import Policy.

ffU<5<Vw H0PV CpU@V    AUffiUULL

Grnrnunmk {LiiU<s<sOT ifl.

10.    Explain the procedure involved in exporting goods from India.

QuF0LS0rn HPPV

11.    Explain the role of advertising media in International Marketing.

uLk    iotuijZ    QuLq

(FLffiis) uiQ ifl.

12.    Discuss the various steps involved in International Marketing Research.

uLk    uGip usotot

fl.

3    PG-234

Attachment: tamil-nadu-open-university--tnou--2009-m-com-commerce-50219-1.pdf

Earning:   Approval pending.