Karnataka State Open University (KSOU) 2010 M.A Mass Communication and Journalism First Year - V - Applied Communication [Old Scheme] - Question Paper
HilHHIWISilll MCJ (P) 105 (O)
First Year M.A. Degree Examination in Mass Communication
and Journalism, June 2010 (Old Scheme)
Paper - V : APPLIED COMMUNICATION
- V: riod
Time : 3 Hours Max. Marks : 100
Note : 1) All questions carry equal marks.
2) Answer any ten questions.
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1. Explain the various concepts of development.
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2. Which model of development, according to you, is best suited for India ? Justify your preference.
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3. Can mass media change the Indian society ? Elaborate your views.
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4. Discuss the environmental coverage by the Indian media.
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5. Discuss the developmental role of print media in India.
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6. Assess the importance of advertising in a modern society.
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7. Compare and contrast different types of advertising.
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8. How do you write a print ad copy ? Explain.
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10. Outline the nature and scope of public relations.
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11. Amplify press conference as a tool of public relations.
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12. What is corporate communication ? Discuss.
13. Analyse the techniques of freelancing.
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14. Identify the functions of feature syndicates.
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15. Write short notes on any two :
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a) Slogans
b) Rate card
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c) Modernistion
d) Science features.
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| Earning: Approval pending. |
