Karnataka State Open University (KSOU) 2010 M.A Mass Communication and Journalism First Year - V - Applied Communication [SIM Scheme] - Question Paper
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M.A. (Previous) Examination, June 2010 (SIM Scheme) (New Scheme)
MASS COMMUNICATION AND JOURNALISM Paper - V : Applied Communication
Max. Marks : 90
Time : 3 Hours
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Note : Answer all Sections.
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SECTION - A
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Answer any three of the following :
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1. Briefly explain various types of advertising.
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2. Assess the role of mass media in the cause of environmental protections.
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3. Define public. Explain different public for public relations.
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4. Examine the merits and demerits of advertisements on Internet.
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5. Explain any two models of development.
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SECTION - B
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6. What are the techniques of producing a TV commercial ? Detail.
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7. Describe the significance of outdoor advertising. Exemplify.
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8. Why the campaigns like Mera Bharath Mahan were failed ?
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9. Identify the career prospects of free-lancing in India.
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10. Delineate the tools of Corporate Communication.
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SECTION - C
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Write the short notes on any three of the following : (3x5=15)
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11. Public service advertising
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12. Community Relations
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13. P.R.S.I.
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14. PR Ethics
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15. House Journals.
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| Earning: Approval pending. |
