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Karnataka State Open University (KSOU) 2010 M.A Mass Communication and Journalism Final Year - VI - Old Scheme- Specialized Communication - Question Paper

Friday, 17 May 2013 04:00Web



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Final Year M.A. Degree Examination in Mass Communication and

Journalism, June 2010 (Old Scheme)

Paper - VI : SPECIALISED COMMUNICATION Paper - VI : riod

Max. Marks : 100

Time : 3 Hours


Note : 1) Answer any ten questions.

2) All questions carry equal marks.

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1.    Discuss the imbalance in international news flow.

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2.    Examine communication as a human right.

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IJ    t

3.    Can UNESCO help establish a new international communication order ? Explore the possibilities.

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&    2) Cp    co    *a

ede&h.

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4.    Suggest ways and means to make Indian news agencies truly international.

spadem Woa WoWrteo eodris&emo Wba WoWrteteiA cta&Woo drtoresjamLrteteo

*    QCpt0    QCpi    <

5.    Critically assess the relevance of the recommendations of the MacBride Commission.

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6. Explain the eastern perspectives of culture.

WowLmb    wmtodorteo dQh.

7. Elaborate the western concept of communication.

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8.    Do mass media promote mass culture ? Justify your views.

dotad ddjdorto dotad ooo ideoddoe c do2e$d>)orto;doFta$).

9.    Find out the relationship between media and market forces.

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10.    What are the methods of marketing ?

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11.    Outline the scope for retailing in India.

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12.    Discuss the different aspects of marketing research.

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13.    What are the advantages of institutional financing ? List them.

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14.    Evaluate the status of financial journalism in India.

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15.    Write short notes on any two :

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a)    The Economic Times. a qaoe* .db*

b)    Language and culture.

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1    -> 4)

c)    Primary values. d>,dao dbodo.

*    a

d)    Media and product promotion.

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*a    -c ojt _o







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