Gujarat University 2005 B.Com Third Year - BOM -III- Hindi - Question Paper
TC-17
Business Organisation & Management-III
Seat No:
Time : 3 Hours] [Total Marks : 70
T"RT : wrta TIM % 'HHM ft I
1. (a) dcMKH raN-T Ihi at t iif taN-T riTT rH43|U| %
rari
(b) tM ait fafa-t qwti
T5fT
1. (a) ifs-Ta f>T iM a ft.a>fu| T tf-in Trrqct fa"iRi ait ""Ti aitfai (b) af%t tM fr tM a ttt riwiTti an crO-t aitfa 1
2. (a) mili fen faRi a??T t ? a isat ait t if qiia1 (b) T-tf-a mili fearo ait oq-fcRTtfaa 1aikat iiiai
T5fT
2. (a) ttk fk-T "a ai wit (stages) aT aO-T atMi a Tran wt if (i) Ttnt
f-taitT #1 ait tF"ht fr (ii) aMR if ttfT ait "ht trriai
(b) cqrc fast a faw (breadth) fr a??fi (depth) ai fea1ui ait aitfa i
3. arta aiT ratR rfa, wmtaRTRafra fr it-ni%ff-fa aRaii rt f-i-rtftct Tttt tri w fT-rt-n ait wrnti
T5fT
3. aMR ru>lai<ui (segmentation) fat at?T t ? aMR staRT ait iiirii aifa aaT itir t ? aMR yua><ui ai -tr ait-n-ait-T T t ?
4. (a) ait mili if ittaiT (Branding) Wi ait 'fiaT aiT taf?qa ii-ifaH
atfrai
(b) fnrT apt ai aaa ait Traifaa aR-t arT rrki aiT aO-T atMi
T5fT
4. (a) aititrn f-n-TfT ai anai ait atari ft-faon ai wt wrfa if na t arT iron aiT aO-i aitfa i
(b) ait iTfatTT if 1-fi-r ait '*TfaaT aiT taf?qa iTnTa-T aitfai
TC-17 1 P.T.O.
5. ati :
(i) Slffe fer (promotion mix) %
(ii) TJt Pc|ik|u|
(iii) Ttk at TtMf
(iv) Ttirrait fTT-fTT mRRM 4 ak
(v) tfe|ak f-mq-
TC-17 2
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Attachment: |
| Earning: Approval pending. |
