Veer Narmad South Gujarat University 2010 M.Com Commerce Advertising & Sales Management, ( Part -1 ) - - Question Paper
RD-3355
M. Com. (Part - I) Examination April/May - 2010 Advertising & Sales Management
Time : 3 Hours] 00
[Total Marks
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Name of the Examination :
M. Com. (Part - 1)
Name of the Subject:
Advertising & Sales Management
-Section No. (1,2,.....): Nil
Student's Signature
-Subject Code No.
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Instructions : (1) As per the Instruction No. 1 of Page No. 1.
(2) Figures to the right indicate marks.
1 "There are various positive social effects of advertising". 11 Discuss critically.
1 Explain various objectives of advertising. 11
2 Explain the various stages in the process of advertising 12 message development.
2 Explain 'Percentage of sales method' and 'Rate of return 12 method' of appropriation of advertising and discuss its advantages and limitations.
3 Explain television as a media of advertising and 11 discuss its merits and limitations.
3 Explain the post-testing methods of measuring 11
advertising effectiveness.
4 Explain sales force structure. 11
OR
4 Explain sales territory and sales quotas with their 11 advantages and limitations.
5 Explain the process of sales force performance evaluation. 11
OR
5 'Various methods can be used to train salesman'. Explain. 11
6 Write short notes : (any two) 12
(1) Hygiene theory of motivation
(2) Experts' opinion method
(3) Activity Cost Analysis.
RD-3355] 3 [ 3500 ]
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