Guru Jambheshwar University 2006 Post Graduate Diploma Advertising and Public Relation Practice of PR and Code of Ethics of PR - Question Paper
Subject Code4240
' J.U.DI Z0U6 P.G. Diploma in Advertising and Public Relations EXAMINATIONFourth Paper Practice of PR and Code of Ethics of PR
Time : 3 Hours Maximum Marks : 100
Note : Attempt any Five questions. All questions carry equal marks.
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1. What do you understand by Public Relations ? Describe any two models of your choice in detail of Public Relations.
2. Illuminate the structure and function of an In-Housc Public Relations Agencies of a Corporate Section in India.
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3. What is International PR ? Explain the similarities and differences between Institutional PR and International PR with suitable examples.
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4. Define Image Building. How can PRO help in the image building of an educational institute ?
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5. Describe the code of conduct of electronic media for PR professionals.
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6. What do you understand by Personnal Code ? Do you agree that credibility is an important characteristic for a PR professional ? Explain.
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7. Write short notes on any two of the following :
(a) Tools of PR
(b) Press Release
(c) Pressure Group
(d) New PR and Internet.
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8. Imagine you arc a PRO in a corporate sector. What steps will you follow to arrange a press conference to launch a new product of baby food.
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9. What is PRSI ? Describe the various guidelines of PRSI for PR professional.
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10. Write short notes on any two of the following :
(a) PR Campaign
(b) IPRA
(c) PR in Crisis Management
(d) PR in Practice.
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J-4240 4 800
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