Annamalai University 2010 B.B.M 320distribution management - Question Paper
Register Number :
Name of the Candidate :
B.M.M. / B.Com. (Marketing Management) DEGREE EXAMINATION, 2010
( THIRD YEAR )
( PART - IV )
( PAPER - IV )
320. DISTRIBUTION MANAGEMENT
(Including Lateral Entry )
December ] [ Time : 3 Hours
Maximum : 100 Marks
Answer any FIVE questions.
All questions carry equal marks.
(5 x 20 = 100)
1. Elucidate the scope and importance of distribution management.
2. What are the various functions of distribution channels? Explain.
3. Enumerate the important functions of merchant intermediaries.
4. What are the classifications of agent middlemen? Explain.
5. Briefly explain the services of wholesalers to manufacturers.
6. Give a brief note on the basic characteristics of a wholesaler.
7. What are the advantages and disadvantages of the large-scale retailers? Explain.
8. Elucidate the important services of the retailer.
9. Briefly explain the various functions of warehouses.
10. What are the advantages and disadvantages of public warehouses? Explain.
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Attachment: |
| Earning: Approval pending. |
