Annamalai University 2007 B.A Economics 220KETING MANAGEMENT - Question Paper
ANNAMALAI UNIVERSITY
B.A. DEGREE EXAMINATION, 2007
ECONOMICS
220. MARKETING MANAGEMENT
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Name of the Candidate :
7 4 0 7
B.A. DEGREE EXAMINATION, 2007
(BUSINESS ECONOMICS)
(SECOND YEAR)
( PART - III )
( PAPER - IV )
220. MARKETING MANAGEMENT May ] [ Time : 3 Hours
Maximum : 100 Marks
SECTION - A (8 x 5 = 40)
Answer any EIGHT questions.
All questions carry equal marks.
1. State any two approaches in the study of marketing.
2. Discuss the evolution of marketing.
3. What are the steps in purchase decision?
4. State Gestalt and Field theory of consumer behaviour.
5. Bring out the causes for the failure of new products.
6. What is product mix ?
7. Discuss the objectives of price determination.
8. State the importance of price in business.
9. What is promotion mix?
10. Distinguish between advertising and personal selling.
SECTION - B (3 x 20 = 60)
Answer any THREE questions.
All questions carry equal marks.
11. Analyse the functions of marketing.
12. Explain marketing research.
13. Discuss the different methods of market segmentation.
14. Explain pricing policies of firms.
15. Examine the different types of advertising.
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