Tamil Nadu Open University (TNOU) 2009 M.Com Commerce keting and keting research - Question Paper
WS 4
PG-218 MCO-2M.Com. DEGREE EXAMINATION -JUNE 2009.
(AY 2003-04 to CY 2004 batches only)
First Year Commerce
MARKETING AND MARKETING RESEARCH Time : 3 hours Maximum marks : 75
SECTION A (3 x 5 = 15 marks)
Answer any THREE questions.
1. State the importance of marketing.
T_p<s.
2. List out the components of product mix.
Qu0OT UQw TpffifflW fl\uukzx-
3. State the objectives of pricing.
4. State the advantage of advertising research.
iOTUIJ UWUnkffiOTOTffi T_p<S.
5. What do you mean by questionnaire?
enuuLiw otuu Qun0OT got?
SECTION B (4 x 15 = 60 marks)
Answer any FOUR questions.
6. What are the methods of market segmentation?
UQw p<sot wnrn?
7. Explain the major components of Marketing Mix.
pi UQw Tpafflrn
8. Discuss the essential qualities of a salesman.
J0 0u0u uOwnwfla UQwnw gwpfflasaw
9. State the main features of the consumer protection Act 1986.
~pirGinir unx<snui_| \ll 1986 UQwnw a\
[ P <o0n" .1P.
10. Explain the functions of the wholesalers.
Qnzu puwnOTiTP<rfl uOIpotot
11. Explain the scope and benefits of marketing research.
UIJUU| 0p UW<SOT|
12. Discuss the objectives and importance of packaging.
Qun'Vl QffiLnu 0p
3 PG-218
Attachment: |
Earning: Approval pending. |