Bangalore University 2007-1st Sem B.A Journalism V, --Introduction to advertising and Public Relations-/e 07 - Question Paper
US - 605
Time : 3 Hours
Max. Marks : 90
VI Semester B.A. Examination, May/June 2007 (Semester Scheme) JOURNALISM-VIII Introduction to Advertising and Public Relations
Instructions: 1) Answer all the Parts.
2) Answer completely in English or Kannada.
- w PART - A
I. dxradS ospo zodcoO :
(5x3 = 15)
Xf cJ
Write short notes on any three :
1) detfdra 2) 233 d 3) ed, 4) ?3aq&irteb 5) |
Visualisation Propaganda Publicity PR Tools H/" Public. Uofi 4 f&wtj . tpsrt-to PART - B |
II. :
(10x3 = 30)
Answer the following :
1) r(aa <Do> d;&r&3b , n
"* ' * c.o
Discuss' the .contents of house journal, pomkuu-
OR '9'2j0 i /
dtodoicdidb <>odde?&> 9. t?d?> AjoSstaaPi ado*).
What is copywriting ? Explain it briefly.
P.T.O.
US - 605 *
oa&>coDdc&) skraesirarW roldooiOLSabck eodoo!
ro 4 r ' # <
JVrite the importance of the slogan in advertisement.
OR
aj3s?fk> Toosjrd ora sarlra sro&ocfcsi) )d02j,
cJk ( tf _fi> <
Explain the nature and scope of public relations.
3) sasypredety rioste&d skaos&b >dO&.
Explain the significance of corporate communication.
OR
23S&fD3 &eS S>0>s>r&& &P&. v_State the ethics of advertisement.
zpii-ti .
PART-C
III. ora)C3sddra : (3x15=45)
Answer any thrke of the following :
kJt) cDoddeFk ? wdd ssrted?> <Dde&.
i. *
What is an Advertisement ? Explain its need.
2) E3S&fD3C) AJOOS) 53C&Frte*5k 1&3F*j.
Discuss the functions of advertising agency.
3) tsa&eoa ))d sj.sadrfcfcb >do&.
Describe the various kinds of advertisements.
4) 7$os&f TiozjodoS oirasoaddja six/acb ssrfd &&
?joSj53dA udc&>0.
<4 ->
Briefly write on any three professional organisation of public relations.
5) ?33dFK)?J ajOS&F 0530o3j3<?SoF WSaF Sprite 255332330r&?> )S30&.
' ' a <
Delineate the qualifications and responsibilities of a PRO.
Attachment: |
Earning: Approval pending. |