Annamalai University 2008-3rd Year B.Com " 330ADVERTISING AND SALES PROMOTION " ( - V ) ( PART - IV ) ( ) 5188 - Question Paper
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Name of the Candidate :
5 18 8 B.M.M. / B.Com. ( Marketing Management) DEGREE EXAMINATION, 2008
(THIRD YEAR)
(PART - IV)
(PAPER - V)
330. ADVERTISING AND SALES PROMOTION
(Including Lateral Entry )
December] [ Time : 3 Hours
Maximum : 100 Marks
Answer any FIVE questions.
Each question carries equal marks.
(5 x 20 = 100)
1. What are the benefits of advertising ?
2. Explain the steps in preparing an advertising copy.
3. What are the types of advertising media ?
4. Explain the methods of advertising appropriation.
5. Why do advertisings fail ? - Discuss.
6. What are the factors affecting the use of sales promotion ? - Explain.
7. What are the merits and demerits of TV advertising ?
8. What are dealer oriented sales promotion ? -Describe.
9. Discuss the methods of consumer oriented promotion.
10. State the merits and demerits of trade shows and exhibition as methods of sales promotion.
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