B.Com-B.COM 3rd Sem ADVERTISING(Bangalore University, Bangalore-2006)

III SEMESTER B.COM (VOC)EXAMINATION,NOV/DEC. 2006
ADVERTISING ,SALES PROMOTION AND SALESMANSHIP
PAPER-III :ADVERTISING-II

TIME:3 HRS
MAX MARKS:90

SECTION-A
ANSWER ANY TEN SUB QUESTIONS.EACH SUB QUESTION CARRIES 2 MARKS(MARKS:10*2=20)
1
a)Mention four advantages of Tele Marketing.
b)Give the meaning of press conference
c)What is an ad-copy?
d)What is advertising evaluation?
e)Expand 'DAGMAR'
f)Define media planning
g)What is ethics in advertising
h)What is copywriting?
i)Give the meaning of advertising copy
j)Mention the four functions of advertising agencies.
k)Mention the difference forms of agency commission
l)What is pre-testing communication?

SECTION-B

ANSWER ANY FIVE QUESTIONS OF THE FOLLOWING .EACH QUESTION CARRIES FIVE MARKS
(MARKS:5*5=25)
2.Briefly explain the factors influencing the choice of advertising media
3.Explain in brief the different methods of advertising evaluation.
4Write a note on intellectual property rights.
5.Briefly explain the importance of sales promotion.
6.Write a note on Marketing Research.
7.What are unethics in advertising ?Commet on it.
8.Discuss the merits and demerits of Mail Advertising
9.Briefly explain the various forms of display advertising

SCETION-C
ANSWER ANY THREE QUESTIONS FROM THE FOLLOWING .EACH QUESTION CARRIES 15 MARKS(MARKS:3*!5=45)

10.Discuss the creative process in Advertising
11.Explain the significance of Rural Marketing in India
12.Write a short notes on:
a)Tele-marketing
b)Post testing methods
c)Direct marketing
13.Explain the role of advertising manager in the company
14.How Consumer Protection Act,plays prominent role against unethical immoral advertisrment?