Babasaheb Bhimrao Ambedkar University 2007 M.Com Insurance Management keting Basics MC-201 - Question Paper

MC- 201 M.Com. May 2007.
Marketing Basics
Time : 3 hours Maximum : 100 marks
part A — (5 ? eight = 40 marks)
ans any 5 ques..
1. Explain the importance of marketing to the society.
2. Describe the benefits of segmentation.
3. What are the latest patterns in marketing environment?
4. Explain the place of price in the marketing strategy.
5. What is the need for consumer protection?
6. Describe the evolution of marketing concept. elaborate the benefits of marketing concept?
7. Explain the kinds of pricing.
8. Explain the challenges that are faced by the business under globalisation.
part B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. Describe modern marketing system.
10. What are the bases of market segmentation?
11. Explain the steps in formulation of marketing strategy?
12. Enumerate the process involved in the determination of price of a product.
13. Describe the unethical practices against the consumers in India.
14. What is segmentation? What is the need for segmentation?
15. discuss the salient features of consumer protection Act 1986.

Earning:   Approval pending.