Babasaheb Bhimrao Ambedkar University 2007 M.Com Insurance Management Consumer Report Research MC- 206 . - Question Paper

M.Com. Consumer Report Research MC- 206 May 2007.

Time : 3 hours Maximum : 100 marks
part A — (5 ? eight = 40 marks)
ans any 5 ques..
1. What is Consumer Behaviour? What is the importance of Studying Consumer Behaviour?
2. What is learning? explain various kinds of studied behaviour. elaborate the basic principles of learning?
3. Explain the role of family as basic decision making unit. explain its importance for the marketers.
4. What is diffusion process? explain the basic elements of diffusion process.
5. What additional behaviour may occur by consumers beyond the purchase decision?
6. Define Marketing Research. Highlight the nature and scope of marketing research. elaborate its limitations?
7. Highlight the importance of different option designs in marketing research.
8. What research investigations are needed while introducing a new product in a market?
part B — (4 × 15 = 60 marks)
ans any 4 ques..
9. What is perceptual selection? provide major factors on which the stimuli gets opted. discuss important selective perception concepts.
10. Discuss the life style profiles of various social classes. How the segmentation of affluent market is done by the marketers.
11. Explain Ethnic Dimensions of sub-cultures and their influence on consumer behaviour.
12. “A simple model of consumer decision-making has 3 major components – input, process and output”. discuss.
13. Define sampling. Highlight different methods used in selecting a sample from the population. provide their merits and demerits.
14. What do you understand by the term processing of data? Is processing of data various from analysis and interpretation of data?
15. Discuss different future patterns emerging in the field of marketing research. What will be the implications of these patterns for the marketing researchers?

Earning:   Approval pending.