Babasaheb Bhimrao Ambedkar University 2007 M.Com Insurance Management keting Management For NS MC 316 - Question Paper

M.Com Marketing Management For NS MC 316 Dec 2007
Time : 3 hours Maximum : 100 marks
part A — (5 ? eight = 40 marks)
ans any 5 ques..
All ques. carry equal marks.
1. What is marketing mix? elaborate its different constituents?
2. State the characteristics of market info system.
3. What is marketing environment? discuss its main dimension.
4. List out the essentials of effective packaging.
5. Mention the special issue encountered in pricing.
6. Why many of the large-scale manufactures do not prefer direct selling?
7. State the objectives of promotion.
8. Describe the importance of marketing research.
part B — (4 ? 15 = 60 marks)
ans any 4 ques..
All ques. carry equal marks.
9. Explain the different functions of marketing.
10. Discuss the different bases of market segmentation.
11. Explain the various stages of life cycle.
12. What are the major factors that should be taken into account in developing a price policy?
13. Explain the functions of middle men.
14. Bring out the qualities of a good advertisement copy.
15. Explain the general nature of marketing research procedure.

Earning:   Approval pending.