B.Com-COMMERCE 6th Sem SERVICE MANAGEMENT(Bangalore University, Bangalore-2007)

Sixth Semester B.Com.Examination, May/June 2007
(Semester Scheme)
Commerce
Service Management (Paper-6.4)

Time : 3 Hours  Max.Marks : 90

Instruction : Answer either in Kannada or in English

SECTION – A
Answer any ten of the following. Each carries 2 marks. (2x10=20)

1. a) What is “cyberspace”?

b) What is an event management?

c) State the phases of Guest cycle.

d) What is a Motel?

e) Name any four professional services.

f) What do you mean by floating interest in housing finance?

g) From where does “HUDCO” mobilize its resources?

h) Define Targeting Customer.

i) Define Foreign Tourist.

j) Give the meaning of “Fund of funds”.

k) Expand ‘RRB’s.

l) Give the meaning of Service Management.


SECTION – B

Answer any five of the following. Each carries 5 marks. (5x5=25)

2. Briefly explain the various forces that shape the service market.

3. Discuss the objectives of Bank-Marketing.

4. Explain briefly the Hotel Management System.

5. Distinguish between goods and service.

6. What are the features of a whole life policy?

7. What are the supply constraints to housing sector?

8. Give a note on Indian Sea Transport Service.

9. Give a brief note on customer involvement in service process.


SECTION-C

Answer any three of the following. Each carries 15marks. (15x3=45)

10. Explain the characteristic features of service.

11. What do you understand by mutual fund marketing? Discuss its various elements.

12. Discuss briefly the economic and social benefits of Tourism.

13. Who are the major players in the disbursement of home loans? Explain.

14. Discuss the role of Commercial Banks in the economic development of the country?