Babasaheb Bhimrao Ambedkar University 2007 M.Com Marketing Management Concepts M- 201 - Question Paper

M.Com. DEC2007.
Marketing Management Concepts
Time : 3 hours Maximum : 100 marks
part A — (5 ? eight = 40 marks)
ans any 5 of the subsequent.
All ques. carry equal marks.
1. Explain management as a process.
2. Enumerate the various schools of management.
3. Write a note on time and motion study.
4. What are the features of a good plan?
5. What is mission or purpose? What is its role?
6. What are the bases of departmentation? discuss.
7. Explain the significance of the managerial grid.
8. What is meant by ‘Core Competence’? discuss its features.
part B — (4 ? 15 = 60 marks)
ans any 4 of the subsequent.
All ques. carry equal marks.
9. Explain ‘System Approach’ in management.
10. Explain the planning activities at various levels of management.
11. What are the classical principles and rules of a formal organization structure?
12. Define delegation. discuss the reasons for
(a) Non-delegation and
(b) Non-acceptance of delegation.
13. ‘‘In the organising process staffing is an important managerial function”. explain.
14. Explain modern control devices.
15. Explain the significance of TQM.

Earning:   Approval pending.