Babasaheb Bhimrao Ambedkar University 2007 M.Com Marketing - Production Management M - 206 - Question Paper

M.Com. MARKETING- Production Management M - 206 DEC 2007

Time : 3 hours Maximum : 100 marks
part A — (5 ? eight = 40 marks)
ans any 5 of the subsequent.
All ques. carry equal marks.
1. Describe the essential characteristics of a product.
2. What is the role of product managers?
3. What is new product? How is it classified?
4. Explain the scope of product policy.
5. What is meant by product Development? Mention the scope of product planning and development.
6. What are the factors hindered the success of a new product?
7. What is brand? define the attributes of brand.
8. Define packaging. elaborate the importance of packaging?
part B — (4 ? 15 = 60 marks)
ans any 4 of the subsequent.
All ques. carry equal marks.
9. Explain the product mix strategies.
10. State the meaning of product modification. define the difference methods of modification.
11. Critically evaluate the product life cycle concept.
12. Explain in detail the steps involved in the new product planning.
13. Why new product fail? elaborate the critical forces influencing the management of products.
14. Describe the areas of product Research.
15. Write note on
(a) Brand image
(b) Brand Equity.

Earning:   Approval pending.