Babasaheb Bhimrao Ambedkar University 2007 M.Com Marketing Industrial M - 207 - Question Paper

M.Com. Industrial Marketing M - 207 DEC 2007
Time : 3 hours Maximum : 100 marks
PART A — (5 ? eight = 40 marks)
ans any 5 ques..
1. Define industrial goods. define its features.
2. How will you classify the industrial goods on the broad uses of the product? Also discuss the pricing decisions.
3. Define Services. elaborate its characteristics?
4. What is customer satisfaction? How will you attain it in customer focused service organisation?
5. Define financial services. discuss the marketing techniques of commercial banks.
6. What is communication and info service? Also discuss its characteristics and advantages.
7. Contribute your views regarding latest patterns in services marketing.
8. As a Hotel Manager contribute your strategies to improve the business of a Hotel situated at Metropolitan city.
PART B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. Differentiate the Industrial Marketing from Consumer Marketing. How the buyer behaviour motives and purchasing system differ.
10. As a marketing manager contribute your strategies in industrial products promotion in the areas of Advertising, sales promotion and public relations.
11. What is service market segmentation? Consolidate the benefits of such segmentation.
12. Compare the role of service sector in Indian economy with other countries.
13. What is Tourism and Travel marketing? Contribute your strategies for its successful marketing.
14. Write an essay on ‘Social Marketing’.

Earning:   Approval pending.