Babasaheb Bhimrao Ambedkar University 2007 M.Com Marketing - Principles Of Strategy M - 207 - Question Paper

M.Com. Marketing - Principles Of Marketing Strategy M - 207 DEC 2007

Time : 3 hours Maximum : 100 marks
PART A — (5 ? eight = 40 marks)
ans any 5 ques..
1. What do you mean by Sustainable Competitive Advantage (SCA)? discuss.
2. Write a short note on “Business Process Re-engineering.
3. Explain the features of BCG Matrix.
4. What do you mean by customer analysis? How does it differ from Market analysis?
5. Write a short note on “PIMS Delphi Technique”.
6. How does Spreadsheet help in Strategic Marketing?
7. Explain the strategy to be followed while designing a product.
8. What do mean by Customization? How does it differ from Standardization?
PART B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. What is meant by Performance Analysis? discuss the tools used to analyze the performance of an organization.
10. Discuss the criticism and limitations of Portfolio Matrices.
11. Explain the features and uses of ‘7S’ Framework in Marketing.
12. Describe the uses and limitations of Experience curve in strategic marketing analysis.
13. What are the strategies to be followed by marketing manager for mature and declining markets?
14. What are the factors governing basic promotional strategy?
15. Explain briefly about the Global challenges for Indian companies.

Earning:   Approval pending.