Babasaheb Bhimrao Ambedkar University 2007 M.Com Marketing - International Trade Policy M - 208 - Question Paper

M.Com. Marketing - International Trade Policy M - 208 DEC 2007

Time : 3 hours Maximum : 100 marks
PART A — (5 ? eight = 40 marks)
ans any 5 ques..
1. What do you understand by Cultural Environment in International Marketing?
2. What is Common Market? provide examples.
3. Why is Marketing Research important in Global Marketing?
4. What are the various kinds of Regional Arrangements in the world market?
5. Explain the advantages of Brand Name in International Marketing.
6. List out the different international Market Pricing methods.
7. What are the concessions available to Export Promotion Zones?
8. Explain the Goal of ECGC.
PART B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. How are International Marketing differ from Domestic Marketing?
10. Briefly discuss about International Marketing opportunities in developing countries.
11. What are different Foreign Market entry strategies? discuss.
12. Define Packing. discuss its role in International Marketing.
13. Discuss different factors you would like to consider for selecting the channels of distribution for a consumer product which is sold at International level.
14. Explain the documents involved in Export Trade.
15. Analyse the causes for the slow growth of exports and review the steps taken by the government for export promotion.

Earning:   Approval pending.