Babasaheb Bhimrao Ambedkar University 2007 M.Com Marketing - Rural Sales Management M - 209 - Question Paper

M.Com. Marketing - Rural Sales Management M - 209 Dec 2007

Time : 3 hours Maximum : 100 marks
part A — (5 ? eight = 40 marks)
ans any 5 ques..
1. Explain the factors contributing the change of demand.
2. What are the advantages of Regulated Markets?
3. What is market segmentation? discuss the need for market segmentation.
4. Explain the role of new products in rural development.
5. Bring out the role of marketing info.
6. What are the advantages of co-operative marketing?
7. Explain the issues of physical distribution.
8. Write a note on ‘‘Agricultural Marketing’’.
part B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. Discuss the issues in rural marketing.
10. Explain the government role in pricing for rural markets.
11. Enumerate the sales force management in rural markets.
12. Explain the functions of Central and State Warehousing Corporations.
13. Describe the role of Cotton and Textile marketing.
14. Explain personal selling and its growing importance in rural markets.
15. Explain the methods of Channel Management.

Earning:   Approval pending.