Alagappa University 2007 B.B.M BUSINESS COMMUNICATION - Question Paper

DISTANCE EDUCATION
B.B.M. DEGREE EXAMINATION, DECEMBER 2007.
BUSINESS COMMUNICATION
Time : 3 hours Maximum : 100 marks
ans any 5 ques..
All ques. carry equal marks.
1. Explain the structure of a Business Letter.
2. Write a letter to the west coast paper mills, Calcutta asking for a copy of their recent catalogue. State that you propose to stock paper for sale. Ask for their best trade terms for the supply of their paper.
3. Draft a letter form an old customer complaining of delay in the delivery of goods urgently needed. Also draft a conciliatory reply to the above letter.
4. Write a circular letter announcing the opening of a new branch at park Town Bangalore.
5. Write a letter to your insurers notitying them of a small fire at your business premises. Ask them to organize for an early inspection to enable you to put things right as sum as possible.
6. Write a letter to your bankers to confirm a telegram stopping payment of 1 of your cheques, issued 2 days ago.
7. Draft a letter to TVS company for the post of a manager.
8. Draft a sales letter to promote the sales of a multi purpose electrical mixer.
9. Discuss the ways of making communication effective.
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Earning:   Approval pending.