Alagappa University 2007 B.B.M KETING OF BANKING SERVICES - Question Paper

DISTANCE EDUCATION
B.B.M. DEGREE EXAMINATION, DECEMBER 2007.
MARKETING OF BANKING SERVICES
Time : 3 hours Maximum : 100 marks
PART A — (6 ? five = 30 marks)
ans any 6 ques..
every ans not to exceed a page.
1. Explain the concept of bank marketing.
2. What are the advantages of telemarketing in banking business?
3. Explain the activities of demarketing.
4. elaborate the points to be considered while laying out a bank branch?
5. List a few major marketing research agencies in India.
6. Review the methods used by banks to keep customers loyal.
7. What are the advantages of fee based business?
8. What is meant by motivation? How bank employees are motivated?
9. What are the objectives of bank’s business?
PART B — (5 ? 14 = 70 marks)
ans any 5 ques..
every ans not to exceed three pages.
10. What do you mean by Bank marketing? discuss its origin and growth is the Indian perspective.
11. State and discuss the various processes for the development of product in the banking services.
12. What is price mix? discuss the factors which are affecting the price of a bank service.
13. Explain the part played by advertising and publicity in the promotion of banking business.
14. Explain in detail the different methods of selection of bank employees.
15. What are the factors to be considered while locating a bank branch?
16. elaborate the issues of service marketing?
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Earning:   Approval pending.