Babasaheb Bhimrao Ambedkar University 2007 B.Com keting Principles CA - 206 - Question Paper

B.Com. Marketing Principles CA - 206 May 2007
Time : 3 hours Maximum : 100 marks
PART A — (5 ? eight = 40 marks)
ans any 5 ques..
1. Define and discuss the significance of marketing? How its differ from market.
2. Explain the factors responsible for the adoption of the modern concept.
3. Explain briefly the steps to be followed in new product introduction.
4. Explain the different stages in the development process.
5. Explain the factors that are to be considered in the selection of media for advertising.
6. What are the major factor that influence the consumer behaviour?
7. What are the objectives of packaging? List out the characteristics of a good package.
8. Describe the different product mix strategies.
PART B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. Discuss the different methods of pricing.
10. Discuss the merits and demerits of different sales promotional methods.
11. Explain the different important activities involved in physical distribution system.
12. Explain the factors influencing price determination.
13. Explain the different types of media.
14. What is mean by product life cycle? discuss its concepts with examples.
15. What are the different approaches to the study of marketing?

Earning:   Approval pending.