Alagappa University 2007 B.B.A BUSINESS COMMUNICATION - exam paper

DISTANCE EDUCATION
B.B.A. (CS) DEGREE EXAMINATION, DECEMBER 2007.
BUSINESS COMMUNICATION
(2005 onwards)
Time : 3 hours Maximum : 100 marks
part A — (5 × eight = 40 marks)
ans any 5 of the subsequent ques.
1. What are the characteristics of good business letter?
2. What are the essential requirements for placing an order?
3. Write a short note on :
(a) Offer
(b) Quotation
(c) Enquiry
(d) Order.
4. When are status enquiries necessary?
5. Write an application letter for the post of finance manager in a limited company in Puducherry.
6. Write a letter to ask over draft facility in your bank.
7. What factors to be considered before a letter for the compliant is replied to?
8. You are a manufacturer of a refrigerator. Write a letter to your dealer to promote sales.
part B — (4 × 15 = 60 marks)
ans any 4 of the subsequent ques..
9. What are the qualities of a good business letter?
10. Discuss the characteristics of a compliant letter and state few occasions for writing compliant letter.
11. Draft a circular letter announcing the retirement of the senior partner in your firm and admission of the new partner in his place.
12. What are the barriers of organizational communication? Suggest how to overcome it?
13. Write a letter to your bankers asking them to make enquiries as to the financial status of a firm to enter into an important contract.
14. Draft the minutes of the meeting of the beard of directors of a public limited company.
15. Draft a letter to the editor of a leading newsprint discussing any 1 of social issues.
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Earning:   Approval pending.