Alagappa University 2007 B.A Public Administration BUSINESS COMMUNICATION - university paper

Time : 3 hours Maximum : 100 marks
part A — (5 * eight = 40 marks)
ans any 5 ques..

1. State the need and importance of business communication.
2. Write a quotation letter for pressure cookers.
3. What are the hints for drafting collection letters?
4. Discuss any 2 features of a good press report.
5. What are the hints for drafting a letter of application?
6. What are the objects of a sales letter?
7. Explain the importance of making a speech audience-oriented.
8. What are the different parts of a Business letter?

part B— (4 * 15= 60 marks)
ans any 4 ques..

9. What are the different functions of commercial correspondence?

10. As a retailer, draft a letter to Rainbow India Private Ltd. Calcutta placing on urgent order with them for certain goods needed for the forthcoming rainy season. Draw their attention to the need for prompt delivery.

11. Write a letter to your banker asking for a loan of
Rs. 1,50,000 to procure additional stock on account of Deepavali. As a Manager of the Bank. Write a suitable reply for the identical.

12. Draft the minutes of the Annual General Meeting of the shareholders of progressive publications limited, Mumbai.

13. Draft an application for the post of Finance Manager in a private company.

14. Write an essay not exceeding 300 words. On any 1 of the subsequent.
(a) The issue of unemployment.
(b) The policy of Liberalisation
(c) Banks and Small-Scale Industries.

15. As a Manager of a bank, write a letter to a different branch Manager regarding the financial position of M/S. Baasha Traders, who were the account holder of later bank.

Earning:   Approval pending.