Alagappa University 2009 B.A English DISTANCE EDUCATION /(Eng.) (Addl) , INTRODUCTION TO MASS COMMUNICATION - Question Paper

DISTANCE EDUCATION

B.A. (English)/B.A. (Eng.) (Addl. Degree) DEGREE EXAMINATION, MAY 2009.

INTRODUCTION TO MASS COMMUNICATION

Time : Three hours Maximum : 100 marks

SECTION A (5 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Define the basic theories of mass media.

2. What are the various stages in designing a News paper?

3. Explain the role of Mass Media advertising.

4. Explain about the training for journalists in rural areas.

5. What are the steps involved in editing a picture?

6. Why is editorial column essential?

7. Why is freedom for the press essential?

8. What are the characteristics of a News?

SECTION B (4 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Explain the role of reporters in Journalism.

10. Describe the training in information technology.

11. What is more popular in the present times, print or electronic media?

12. What is the impact of regulations governing the role of mass media?

13. Explain about the guidlines and regulation in broadcasting.

14. Explain how a News story is written.

15. Describe Mass Media as an information channel.