Alagappa University 2007 B.A Economics KETING MANAGEMENT - Question Paper

part - A (8 × five = 40)
ans any 8 ques..
All ques. carry equal marks.
1. State any 2 approaches in the study of
marketing.
2. explain the evolution of marketing.
3. elaborate the steps in purchase decision ?
4. State Gestalt and Field theory of consumer
behaviour.
5. Bring out the causes for the failure of new
products.
6. What is product mix ?
7. explain the objectives of price determination.
8. State the importance of price in business.
9. What is ?promotion mix? ?
10. Distinguish ranging from advertising and personal
selling.
part - B (3 × 20 = 60)
ans any 3 ques..
All ques. carry equal marks.
11. Analyse the functions of marketing.
12. discuss marketing research.
13. explain the various methods of market
segmentation.
14. discuss pricing policies of firms.
15. Examine the various kinds of advertising.

Earning:   Approval pending.