Alagappa University 2007 B.A PUBLIC RELATIONS - Question Paper

M.A. (M C & J R) DEGREE EXAMINATION,
DECEMBER 2007.


Time : 3 hours Maximum : 100 marks

part A — (5 * eight = 40 marks)
ans any 5 ques..
All ques. carry equal marks.

1. describe Public Relation with illustrations.
2. discuss the advantages of PR counsel.
3. How does the News serve as a tool for Public Relations.
4. Exhibitions are helpful for Public Relations -Do you agree? Why?
5. How does Public Relations differ from campaigns?
6. Enumerate the different forms of oral communication used in PR.
7. explain the functions of PRSI.
8. discuss the PR set up of the State Government.

part B — (4 × 15 = 60 marks)
ans any 4 ques..
All ques. carry equal marks.

9. Public Relations is a social philosophy of management -Discuss.
10. presume yourself as the P.R.O. of a manufacturing organisation. Suggest your innovative ideas for the establishment of effective P.R. system.
11. Media practitioners and PR practitioners are mutually depended- Justify.
12. How would you organise consumer relations programmes for a business concern.
13. explain the current patterns in PR profession.
14. Critically examine the role of the recent communication system on Public Relations with special reference to New info and communication Technology.

Earning:   Approval pending.