Acharya Nagarjuna University (ANU) 2007 Post Graduate Diploma Business Management KETING MANAGEMENT - Question Paper
Wednesday, 13 February 2013 04:30Web
(DBM 04 / DMM 04)
P.G.DIPLOMA EXAMINATION, MAY 2007.
Business / Marketing Management
Paper IV – MARKETING MANAGEMENT
Time: 3 hours Maximum: 75 Marks
Write any 5 of the subsequent
(5 x 15 =75)
1. describe ‘Marketing’. discuss the concept of Marketing and Social responsibility.
2. What is Marketing Environment ? How Macro environment influence in marketing particularly
developing country like India ?
3. discuss the bases for segmenting consumer markets.
4. discuss the Consumer purchase decision process and the use of Howard-Sheth model in
understanding the process.
5. What is a Product life cycle ? discuss various stages in PLC.
6. explain different factors influencing pricing strategies.
7. What factors are considered while deciding the length and width of channel of distribution ?
8. elaborate the different methods of measuring advertising effectiveness ?
9. What is Marketing research ? discuss various sources of data collection.
10. How services marketing playing important role in India ?
Earning: Approval pending. |