Acharya Nagarjuna University (ANU) 2007 Post Graduate Diploma Business Management KETING MANAGEMENT - Question Paper

(DBM 04 / DMM 04)

P.G.DIPLOMA EXAMINATION, MAY 2007.

Business / Marketing Management

Paper IV – MARKETING MANAGEMENT

Time: 3 hours Maximum: 75 Marks

Write any 5 of the subsequent

(5 x 15 =75)

1. describe ‘Marketing’. discuss the concept of Marketing and Social responsibility.

2. What is Marketing Environment ? How Macro environment influence in marketing particularly

developing country like India ?

3. discuss the bases for segmenting consumer markets.

4. discuss the Consumer purchase decision process and the use of Howard-Sheth model in
understanding the process.

5. What is a Product life cycle ? discuss various stages in PLC.

6. explain different factors influencing pricing strategies.

7. What factors are considered while deciding the length and width of channel of distribution ?

8. elaborate the different methods of measuring advertising effectiveness ?

9. What is Marketing research ? discuss various sources of data collection.


10. How services marketing playing important role in India ?

Earning:   Approval pending.