Acharya Nagarjuna University (ANU) 2006 M.Com Commerce III - KETING MANAGEMENT - Question Paper

M.Com. (Previous) DEGREE EXAMINATION, DECEMBER 2006.
Paper III - MARKETING MANAGEMENT

Time : 3 hours Maximum : 100 marks

ans any 5 of the subsequent ques. of which Q.No.1 is compulsory.
All ques. carry equal marks.

1. Write short explanatory notes on any 5 of the subsequent in a page each:
(a) Skimming price.
(b) Channel behaviour
(c) Marketing ethics.
(d) Marketing micro environment
(e) Retailer.
(f) Person marketing.
(g) Consumerism.
(h) Product life cycle.

2. discuss the concept of marketing and social responsibility.

3. explain the influence of family on consumer behaviour.

4. define the different packaging strategies.

5. discuss various kinds of pricing policies in brief.

6. What is new product? discuss the stages in the development of a new product.

7. elaborate the bases of market segmentation?

8. ‘Marketing research is an important tool in decision making’. Comment.

Earning:   Approval pending.