Veer Bahadur Singh Purvanchal University 2009-4th Sem B.B.A Business Administration .(ester) 2010-keting Management - Question Paper

Time:Three Hours]
[Maximum Marks: 70
Subject-Marketing Management

Note: ans any 5 ques.. All ques. carry equal marks.

1.What do you understand by marketing environment? explain internal and external forces affecting marketing management environment. How do you evaluate the marketing environment for the Cigarette industry in India.

2.State the options fundamental policies as applied to different market segments.How will you decide as to which strategy suits most for a particular segment?

3.Explain the meaning of new product development.Discuss in detail the strategy of new product development.

4.In what ways does advertising contribute to effective marketing? define the common methods of measuring effectiveness.

5.Bring out the scope of marketing research and the issues of conducting such a research in Indian conditions.

6."Marketing Research is necessary for strong marketing strategy." Do you agree with the statement?Explain critically.

7.Discuss the different sources of data for conducting marketing research.

8.Explain the following:
(a) Sampling design
(b) Contain the report writing.

9.What are the different methods of forecasting demand of new product both in the short as well as long run? What methods would you adopt for forecasting the demand for a special kind a car(a new product to be manufactured in India)?

10.Discuss the briefly the defects of rural marketing in agricultural product and suggest remedial measures for its improvement.

Earning:   Approval pending.