Veer Bahadur Singh Purvanchal University 2009-5th Sem B.B.A Business Administration .

Time:Three Hours]
[Maximum Marks:70
Subject:Consumer Behaviour

Note:Attempt any 5 ques..All ques. carry equal marks.

1.What do you understand by Consumer Behaviour? What informations are sought in consumer research?

2.What are the factors of marketing strategy in consumer behaviour?

3.Elaborate the relevance of the Freudian Model in consumer behaviour.

4.What is the significance of he Pavlovian Model in consumer behaviour?Discuss in brief.

5.What do you mean by attitude? discuss the significance of positive attitude in professional career.

6.Elaborate consumer adoption process. define the different stages of adoption process.

7."Through the satisfaction of customers, profits are rewarded to the business." Do you agree with this statement? discuss.

8.Describe the salient provisions of Consumer Protection Act,1986.

9.What do you mean by globalization? discuss the impact of globalization on Indian economy.

10.Write short notes on any 2 of the following:
(a) Economic Model
(b) Social Responsibility
(c) Pursuit of Happiness
(d) Consumerism.

Earning:   Approval pending.