Veer Bahadur Singh Purvanchal University 2009-5th Sem B.B.A Business Administration >>ester>>International keting - Question Paper

Time:Three Hours
Maximum Marks:70
Subject:International Marketing

Note:Answer all ques.. All ques. carry equal marks.

1.How does the understanding of international marketing facilitate domestic organizations in expanding their businesses?
or
elaborate the challenges faced by the organizations during recession to market their products internationally?

2.Discuss ow the socio-cultural factors affect international marketing. Outline the ans with suitable examples.
or
elaborate demographic and geographical analysis? How are they beneficial in international marketing efforts?

3.What are the different ways in which we can analyse international markets? what are.
or
"An understanding of the consumer behaviour is the key to effective international marketing." Do you agree?

4.Differentiate ranging from franchising and licensing. Distinguish the merits and demerits of both, in order to understand the nature of businesses in which every should be adopted.
or
define the different distribution channels for entering a new export market.

5.Discuss the impacts of W.T.O. on Indian Business.
or
"New product development is the backbone of effective international marketing efforts." In the light of the above explain the importance of new products in international marketing.

Earning:   Approval pending.