Veer Bahadur Singh Purvanchal University 2010-4th Sem B.B.A (ester) , , keting Management - Question Paper

B.B.A. (Fourth Semester) Examination, 2010
Subject-Marketing Management
Time:Three Hours
Maximum Marks: 70

Note: Attempt any 5 ques.. All ques. carry equal marks.

1. Defince nature and scope of Marketing Management. explain Marketing v/s Selling?

2. What is meant by Marketing Segmentation? discuss relationship ranging from market segmentation, targetign and postioning.

3. What do you mean by Marketing Mix? Throw light on a various element of promotion mix which help in making the promotional measures more effective.

4. explain meaning and objective of pricing. define the important factor to be consider while pricing a product.

5. describe Marketing Research. Differentiate ranging from Market Reasearch and Marketing Research.

6. Markting research give critical input to marketing planning, implementation and control. explain.

7. Enumerate the steps involved in the process of marketing research.

8. discuss the following:
(a) Data interpreatation
(b) Research Design

9. What is sale forecasting? Highlighting the major technique of sale forecasting. State the importance of marketing reseach in sale forecasting.

10.Bring out the function and importance of advertising research.

Earning:   Approval pending.