Uttarakhand Technical University 2010 Diploma Journalism & Mass Communication JMC- 04 Public Relations - Question Paper
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Univesity Name: Uttarkhand University
Paper name: Public Relations
Academic Year: 2010
Courses: JMC exam
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JMC- 04 JMC Examination 2010 Public Relations tuiEid
Maximum Marks: 70
Time: 3 Hours
3
70
Section-A
Note: Attempt any five questions.
5x10=50
Write the qualities of Public Relation Officers.
tuiEid fidM dr fOrwvt/x.t dr fyf[i, i
Explain the concept of public relations and tools of media relations.
tuiEid dr vo/ttw Vj 4ifM;i wc/Tt d it/tuT dir ie>ib, i
3. Define ethics and explain its need in society.
vipjlfgri dir ffr drft, rFi ieit e bidr vio";dri dr lw drft, i
4. Define the key concept of Public Attitude.
tu vfHiofr (fyd dr ey vojii dir ffr drft, i
5. Explain the concept of integrated communication method in an organization.
,d iLFiru e 'ixfBr ipij ffr dr vo/trut dr lw drft, i
6. Describe the structure and functions of the Ministry of Information and Broadcasting of the Government of India.
H-njr ijdij d ipui Vij iijui Hu=iy; dr ijpui Vj mid dipi di fOUu dr ft, i
7. Write an essay on Media relations: Press and Electronic Media.
'eifM;i fjyiui, ii rFii byDVifUd er(M;i' fOrara ij ,d fUc/i fyf[i, i
8. Write a note on Media Strategies and Tactics. eifM; i di"iy rFii jdr ij ,d fuH drft, i
Note: Write short answers on any Five of the following questions. 5x2=10
ute PiHifdr e l fdgh ikp ij mRij nhft, i
1. Describe the Nature of public relations.
2. Some of the units under Ministry of Information & Broadcasting have scope for PR persons-explain in brief.
IpiT yijui hu=m; d v/Thu dN bdTbH g, ftie tuiid l tM yTxT d fy, lEHTTOUT, g- e LiV dhft; i
3. Write a note on the principles of Public Relations and Communication.
tuiid vTj iPTj d (l)KiT ij ,d fViiuti fyf[|, i
4. Write a note on Public relations in ancient India.
iTPhu H-nji e tuiid ij ,d fViiuTi fft, i
5. Write the names of two factors necessary for the successful implementation of an educational policy.
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6. How the radio can be used as publicity medium.
,d tuiPtj et/;e d :i e jfMXr dT mwrx dl fd; t idiT g ?
7. Write a note on press conference. ii dtuQl ij ,d fViuTl fyf[|, i
8. Explain the need of media relations for an organization.
,d iLFTTu d fy, eifM;i l ic/TT dh vio";dri dr Liv dhft, i
Section-C
Note: Attempt all the questions. 1x10=10
Put a mark of right () on the correct answer -Bd mRij ij igh dT fU"TTU () dXI;-
1. A Public Relations Persons must have knowledge of the structure and functioning of media organization.
(a) True (b) False
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2. Advertising is a tool of public relations.
(a) True (b) False
tuiEid d fy, fOKiiu ,d n/fu g1 (v) ir; (c) vir;
3. Communication skills alone are not enough for a PR person.
(a) True (b) False
tuiEid vf/djr d fy, doy npij df"iy gh wrr ug g I (v) ir; (c) vir;
4. The Eight five year plan assigns a bigger role to the private sector.
(a) True (b) False
vtbO ipofr; ;ftui iTbOv iravj d fy, ogr fdi mfYyf[ir djrT g-(v) ir; (c) vir;
5. Editorial features are an excellent way to get publicity free of cost
(a) True (b) False
lEiindi; Qpj iPij d fy, ,d mRd'v vfj fCuT e?; dT jdT g i (v) ir; (c) vir;
6. Public relations aim to build a favorable opinion. This can be achieved by:
a. giving eloquent speeches;
b. increasing production;
c. genuine action and honest communications;
d. advertising
tuiEid dT mnn"; ,d vuy er t;R djUT g| ;g gr idri g-(v) OTdiVrT l HfT'T.T i (c) mRiinu c<u i (n) fO"f) di; vij fu'div ipij i (n) fOKiiu i Fill in the blanks: fjDr WuT di f dift,:
7. The code of ethics was adopted by the IPRA in the year.......................
vibi vij , }ijT vTPTjifgri dr iu.....................................e xg.i fd; xm i
8. IGNOU was set up in the year.......................
di LFTTiuT of .......................................... e gbl
9. NCERT stands for.........................
,uoirobovTjoVro i aiRi4 g..............................................
10. Corporate culture means..............................
dTjijv dYPj i vim g..............................................
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