Uttarakhand Technical University 2010-Final Year B.A Tourism Studies B.T.S Management of Tourism - Question Paper
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Univesity Name: Uttarkhand University
Paper name: Management of Tourism
Academic Year: 2010
Courses: B.T.S. 3rd Year exam
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Roll No..................
912
B.T.S. (Final Year) Examination 2010 TS -03 Vh-,1- 03 (Elective Course/ MlddH)
Management of Tourism
Time : 3 hours Maximum Marks: 70
URX : 3 y.Td % 70
Section - A [DM v
5 x 1 = 5 Marks
True or False
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1 Cooperative societies are enterprises owned and run by the members who form it
( )
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2. A budget is a systematic plan for the utilization of manpower and material resources
( )
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3. Current liabilities are stock-in-trade ( ) eTtni nfRo dy trn qtr gTT g i ( )
4. The International Air Transport Association (IATA) has dveloped a four letter coding system for major cities and airports of the world ( ) b'kU'Nd vhmtV (vtxvt) U f0?o d igkT ,0 gob vsmT d fy, PTk fra" dTM fOdflr fd, g I ( )
5. The current liabilities are those which are due for payment within a period of three years. ( ) py nfRo dT hxttu Ilftt }Tk Tru oT dr vf e fd; tTUT gm g i
( )
Fill in the Blanks-
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1) _are valuable economic resources owned or controlled by firm having
future usefulness.
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2) I.C.C.A. stands for_
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3) Set menus (such as thallis) are served under_
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4) The grouping together of jobs into work units is termed as
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5) A hotel which is in the lower price range is called as_
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Section - B [UM [T
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Short Answer type Questions. Attempt any five. y? mcrii; iru-fdug iiP wu\ d mcTi n I | ||||||||||||||||||
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Section - C [UM X
Essay type Questions. Attempt any five 5 x 8=40
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1. Discuss the role of information technology and communication in tourism.
8
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2. What are the different bases for market segmentation? How does it help tourism industry? 8 citii fOHitu d egROiut vT/Tii dpt g I pg iPvu mix di" dl enn diT g I
3. Discuss the services provided by a travel agency?
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4. Discuss the functions of Public Relations (PR) department? What is the role of PR in tourism publicity? 8 tuipi fOHix d did dr fOoPUT di I iPvu iPii iii e tuiEid dr dpt fdi g i
5. What are the major functions of an airport? Suggest some ways to generate revenues for an airport. 8 fdl ,;iiiV d ie[T did dpt g? ,;iiiV e ito of) d dN rid i>P?
6. Elucidate various steps in planning. 8 fUdtu d ffpu pwt dr cpipi dlft, I
7. What are the various seating arrangements in different types of meetings/conventions. What do you understand by trade fairs and shows.
8
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8. Describe the management and implementation tasks of various committees in a convention. 8 vf/Oru d ic/iu ppt dTPfuopy dl fOfHTuu ffTpi d dPT di mei dift, I
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