Uttarakhand Technical University 2010-Final Year B.A Tourism Studies B.T.S TS- 06, Tourism keting - Question Paper
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Univesity Name: Uttarkhand University
Paper name: Tourism Marketing
Academic Year: 2010
Courses: B.A.third Year exam
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Roll No
913
B.T.S. (Final Year)Examination 2010 TS- 06
(Elective Course/,Rttd MlddH)
Tourism Marketing/ i4dU Time: 3 Hours Maximum Marks : 70
Section -A HIX- d
1. Fill in the blanks. (10x1=10 Marks)
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i. There is more rush on.......................................in the Museum or a resort.
fdlh ijgMii ; fjHV e int d.............................................e TmT #g tiTh t1
ii. Foreign tourists who stay at least for ..................... for hours in India are
International Visitors
fOnTh ofcd ti HTTjn e de l de................................. sj t, di vjVh; vrxn;d
dtT tTTT ti
iii. Survey that contacts every member of the population is......................survey.
...........................................lOs-m ,it lOsm tin t ftlf tuiM e iRd mm l lid fd;
tTTT ti
iv. .................., ..................., .................... and ................. are the four
cornerstones of the marketing Mix.
...................................................................................... V-j .......................fOwU fJ d Pij VT/TTj LTEHT t i
v. .............................. is a person or organization which operates a package
tour prepared by tour wholesalers.
.......................................... ,d ofn ; iJidH t ti -Td ifcu fOdriVT }Tj T;j ww idt
ipifyr djT t i
vi. Maharashtras famous prasad for Ganesh Chaturthi is..................., a sweet.
etiji'v e Vt?t PrF-h d voij ij iin d e....................................p<rt tm t i
vii. The airlines product is extremely...........as it cannot be stored for future sales.
dibi mmn j.................................. tTU orar mnin t bid, bl cTn e CpU d fd,
ifTn utf j[TT tT idn ti
viii............................. Is a tourist train run jointly by Indian Railways and
tourism department?
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ix. .....................has a basic objective of encouraging tourism in the country.
...................................... dT ey mnn"; n"T e ifcu dT fOdll djUT t i
x. The first Yatri Niwas was constructed in the Janpath area of.......................
icI itdT ;T=h fUoTi dT fUeiT....................................d tuqar ST= e fd; w stt i
Section -B HTTX- [T 2. Write short notes on the following. Attempt any five. (5x4=20 Marks) fd# ip ij fr fVmft dtft,i
i. Discuss the Delhi Haat Project?
foyt tTV qRPltui ij ppf dj
ii. Explain Product life cycle? mRiTn thou Pd dT ie>ib,
iii. What are trade fairs and travel marts?
o;nr ey Vj VOy eiV d;t t ?
iv. What do you understand by Familiarization tours? ijpp PT=TVf l VTi DPT t ?
v. Define Yatri Niwas ?
pt= fUoTi dT ffr drft, ?
vi. Define Market segmentation? cTtTj - yiuMu dT fifTr drft, ?
Section -C 3. Essay type questions. Attempt any five (5x8=40 Marks) fUc/TRed i"U, fdugt iTP dT mrj 31
1. Explain Eco-tourism and sustainable tourism. ffMTdt iPvu Vj nr?TtrrOr xPvu dr Li's drft, i
2. Seasonality in tourism is a problem as well as a boon comment. iPvu e eTiefPrT lew Hi t, ojnTU Hi 11 fSqufr drft, i
3. What role do the NGOs play in tourism industry? iPvu mix e Xj ijdTfr iWut dr dpt fdT ti
4. What is the role of technology in tourism marketing?
iPvu fOiun e iiiifxdi dr dpt fdT t ?
5. What are the emerging trends in Domestic tourism?
?Tjy iPvu e iui jtt iofrPT dpt t ?
6. What do you understand by alternative accommodation? What are its various forms?
Odfeid VTOTlp cpOLFT l VTi DPT ie>T t ? bid ffFU idjf dT mey|[i dift, i
7. Discuss four flavours of Indian Food?
H-iijdl; cptuf d PTj LOTnf dT meyT dift, i
8. Discuss the role of commissions and discounts. dHTX Vj NV dr fdT dT fOOpU dlft, i
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