M.Com-M.Com Accountancy 1st Year Paper-III : MARKETING MANAGEMENT (Acharya Nagarjuna University - Center for Distance Education, Guntur, Andhra Pradesh-2013)

(DCM 03) 
M.Com. (Previous) DEGREE EXAMINATION, DEC. - 2013 
First Year 
Paper-III : MARKETING MANAGEMENT 

Time : Three hours                                                                       Maximum : 80 marks 

SECTION-A 
Answer any Five of the following 
(5 x 4 = 20) 

1) Production concept. 

2) Macro environment. 

3) Strategic marketing. 

4) Consumer decision-making. 

5) Product mix. 

6) Pricing strategy. 

7) Retailer. 

8) Advertising. 

9) Marketing audit. 

10) Idea marketing.