M.B.A-M.B.A 1st Year Paper – I : PERSPECTIVES OF MANAGEMENT (Acharya Nagarjuna University - Center for Distance Education, Guntur, Andhra Pradesh-2013)

(DBUS01) (NR)
M.B.A. DEGREE EXAMINATION, DEC. - 2013
First Year
Paper – I : PERSPECTIVES OF MANAGEMENT

Time : 03 Hours                                                                    Maximum Marks : 80

SECTION – A [3 × 5 = 15]
Answer any Three of the following

1) a) Fayol
b) Rules
c) Formal organization
d) Committees
e) Directing
f) PERT

SECTION – B [3 × 15 = 45]
Answer any Three of the following

2) Is management a professor or science or art?

3) What are the weaknesses of MBO?

4) State the causes for line and staff conflict.

5) Critically examine Two Factor Theory of management.

6) Bring out the social responsibilities of management.

7) Elucidate the process of communication.

SECTION – C (15)
(Compulsory)

8) Mr. Pavan Kumar is the managing Director of a soap manufacturing company.
To increase sales, the Board of Directors wanted to start a full-fledged marketing
department. Mr. Kumar is entrusted with the task of finding a suitable candidate
to head the proposed marketing department. After considering a number of
candidates, he has narrowed down his choice to two persons – Viswanath and
Ramesh.
Mr.Viswanath has an excellent track record in the company. During his fruitful
association with the company for ten years, he has always shown a high degree
of enthusiasm and initiative in his work. He is still young (35 years), dynamic
and aggressive. He is result – oriented and is more interested in ends. Harsh at
times, you will know where you stand when you work with him. When you have
done a good job, he lets you know it’, Mr. Viswanath is willing to shoulder
additional responsibilities. He decides things quickly and when action is
required, he is ‘always on his toes’.
During his 15 years tenure in the company, Mr. Ramesh has endeared himself to
all his colleagues by his superior workmanship and pleasing manners. He always
believes in the principles of employee participation in the decision making
process. Unlike Mr. Viswanath he encourages his subordinates to come out with
innovative ideas and useful suggestions. Before arriving at a decision he always
makes it a point to consult his subordinates. Not surprisingly, all his subordinates
are very pleased to work under him and praise his leadership qualities. They
readily admit that the participative climate has encouraged them to use their
talents fully in the service of the organization, company records also bear
evidence for the increase in the production soon after Ramesh become the head
of his department.

Questions:
(i) Analyse the leadership qualities and styles of Mr. Viswanath and
Mr.Ramesh; and
(ii) Between the two candidates, whom would you recommend for the position
of a marketing manager and why?