Ravenshaw University 2010-1st Year B.Com +3 3rd st internal -(Advertising and sales management) - Question Paper

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p ADVERTISING AND SALES MANAGEMENT 7&M / 4$ MUwttS    Full\furk* t 10

SECTION . A

I. Aflvcr all questions.

(a) Wlwhoflbc following ktpirowidMl tool (0 PcnoaalxHm () Pitticity

(ii) Advoiising

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(iv) All of de above

(h> htslheOtifeclive () Ngoeof ilc*bo*<

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(5) *Thcrt J ^{Hi10 r} %lcci m Of>bu0y% life i* a 11) Sn ic* ad*

(II) PahIucI .uivi^,l*i'^c"cii|

<oi Coxp'faic ;kJvv* t iH'tniM

(iv) Nt/>c of ihe 3hov

(d) W'hiC h of 1 he folhrwin U is n W an oi u door media (t) rosier    (K) BtUtoonl

<> xVjnpamiin (iv) Lealkis sKdios- n

Dkcub ihe role ofJvcntsiAg in modern bvsiftcv. OR

Wrile on various i> pes of advertising yew have studicv

Attachment: ravenshaw-university-2010-b-com-6349-1.jpg

Earning:   Approval pending.