Ravenshaw University 2010-3rd Year B.Com +3 Commerce 5th Semester Advertising and Sales Management - Question Paper

See the attachment

Section - B (Advertising and Sales Management)

1.    Discuss the role of advertising in modem business.    14

OR

Buyers buy information ' Elucidate.

2.    As a media planner of a Commercial Bank suggest various medium to be used for promoting a new deposit scheme in national level. (Cover all media).    13

OR

Attachment: ravenshaw-university-2010-b-com-6344-1.JPG

Earning:   Approval pending.