Punjabi University 2008 B.Com PRINCIPLES OF KETING - Question Paper

1098-AR
N-3-2048
PRINCIPLES OF MARKETING-308
TIME: 3 hours] maximum marks:100
NOTE:- Attempt 1 ques. every from part A, B, C,and five ques. from part E.

SECTION-A

1. Enumerate the ways in which the adoption of the marketing concept is beneficial to a business firm 20

2. explain the importance and different bases of marketing segmentation 20

SECTION-B

3. What is product ? discuss the various stages in product development. 20

4. "Packaging is in the public eye." Comment on the statement by pointing out the grounds on which
packaging is criticised.

part -C
5. List and evaluate the factors which a marketing manager must take into consideration when setting
price for his or her product. 20

6. discuss the role played by middlemen in the distribution of goods. Is it possible to do away with 20
middlemen ?

SECTION-D

7. discuss the steps involved in the process of personal selling. 20

8. describe promotion Mix.Discuss the procedure for detemining promotion mix. 20


SECTION-E

9. discuss any 5 of the subsequent in about 100 words every

(a) Marketing vs Selling

(b) Marketing Mix

(c) Significance of consumer behaviour

(d) Concept of Industrial goods

(e) Trade Mark

(f) Selling as a career

(g) Product life cycle

4*5=20

Earning:   Approval pending.